Banking made hassle-free for homemakers too

Have you noticed how some people use the term “Housewife” or “Homemaker” in a derogatory and patronizing way? 

“Oh, you wouldn’t know this, you’re a housewife.”

“You’re a homemaker so probably you won’t understand about finance or politics, but only about spas and groceries.”

Sometimes such kind of people and their off-hand remarks really put me off. Normally I tend to believe that since we cant change people’s perceptions, but only our own actions, its better to spend one’s focusing on oneself, but on some rare occasions when it gets too much, I make it a point to show to such people that I am capable of everything that they are capable of, and perhaps even more. That I have a laptop and a tablet – both of which I use to not only stay connected with my mails but also to surf the internet to stay updated on latest things, I have a Facebook and a Twitter account that I routinely update and I love to try out new things irrespective of my age, gender, and work status. girl-147105_640

I do agree that it is the current generation that gets to know about a lot of gadgets, gizmos and technology updates before I do, because it takes me a while to look up things or read articles; but when I do get to know bout things, I make sure I try out whatever is within my reach and affordability. And this I do, not to show anything to anyone, but just to make sure that I run my own life and house in an effective way. For example, when I discovered Facebook couple of years back thorough my children, I realized something very simple – I can save a lot of time if I discover my friends and stay connected with them here instead of going to seek them out, and the remaining time can be invested elsewhere fruitfully.


When I got a tablet as a gift from my daughter, I discovered that Skyping or video calling friends and family across the world saved me a lot of money which I earlier spent on making long distance / ISD calls to them. But for each of these great discoveries there have been some new technologies which I have tried out and discarded because I felt that either they did not make sense to me and my needs, or they were not worth the time / money investment involved. An example of this could be 3-D TV’s whose launch I read about couple of months back but when I researched a lot more about it, I realized that my family’s TV viewing did not require or demand it at all.

Now, recently, there is something that I have been discovering in a lot of Facebook shares or e-newspaper articles, and I decided to give it a go. I am talking about the new Kotak Jifi bank account. This is the world’s first socially powered bank account and having tasted some benefits of social media already, I felt like this may also be a useful thing for me. So I decided to get my own Jifi account.

So far, my experience has been very positive. But before I go into the details of how it has been positive, here are some quick facts for you to understand exactly what is a Kotak Jifi account.  

What is a Kotak Jifi account?

Jifi is a new age digital current account that offers unparalleled convenience. Easy & anytime access, hassle-free transactions and numerous benefits, that is what Jifi is all about. What’s more, banking is now social with it as you can receive banking account updates through Twitter, gain reward points for transacting online and adding friends to your Jifi network.

How can I apply for a Jifi account?

Simply invite yourself through the Facebook or Email option available on the homepage, to get started. Within a few days, you will receive an exclusive invitation from us to open your Jifi account. If you don’t have a Facebook account you can sign up for an invitation via email. However, a Facebook account would be required to open the Jifi account. The wonderful loyalty program has been designed to require a login with Facebook.

Will this account always be an ‘invitation only’ account?

Right now the, Jifi is available by invitation only. This helps us provide the best banking experience to our privileged customers.

So now that you have basic understanding about the Jifi account, let me tell you a little bit more about myself. I have been a homemaker for more than two decades, which means that I spend a lot of time at home, indulging in activities that I enjoy at home. This does not mean that I do not have a public life. I meet my friends and relatives, I support my husband in his work, I am part of a lot of forums in my apartment complex too; but there is one thing in which my involvement is bit limited. In fact, now that I think about it, this is an area in which most of women friends’ involvement is low. I am talking of finances and money management. We all manage our budgets, help our husbands in financial planning but we don’t seem to have exclusive accounts that we use or operate. I don’t know what is the reason behind it – whether it is the lack of need because we always had our husband to manage our money and expenses, or it was the will – there was a time when we though money management was tedious and boring, or was it the typical role of women in family – but that is a thing of the past, or was it the ease of operating an account – need t physically go to the bank with so many documents, regularly keeping tabs on debits / credits, worries about charges and other commitments.


But no more. When I discovered the Jifi account, all my pre-conceived notions about banking, my needs and money went flying through the window. I realized that my bank account can be so much more, and yet so simple. A traditional bank account which I found really tedious and complicated, was so different from a Kotak Jifi account. Here’s how:

Traditional Bank Account

Kotak Jifi Account

Have to go to a physical branch with endless documentation, with most likely witnesses and proofs

Can be opened from anywhere anytime, with a Facebook account and invitation! You just have to submit documents related to your personal information and address.

You have to maintain an Average Monthly Balance (AMB).

Your Jifi account is a no minimum balance, non-interest bearing current account.

You get interest on your money and safety of bank locker.

Jifi is a new age digital account which lets you avail of benefits like a Platinum Chip Debit card, access to social banking, loyalty and reward programs and much more

You get interest on your deposited money only.

When your account balance crosses Rs.25,000 and the amount sweeps out towards a Term Deposit (TD), you will earn interest as per the existing term deposit rates as applicable for a 180 days deposit .

After I discovered Jifi, I realized that while the Kotak bank may have targeted youngsters for this kind of bank account, its actually women like me who can also hugely benefit from this new world of banking; so I introduced the concept to many of my friends too. Needless to say, there was almost a unanimous consensus that we could get an account sitting at home and then better manage some of our savings and rewards. That would not only make things very structured, but also make that next planned diamond purchase nearer!

I feel that suddenly banking has become easy, fun and hassle-free for me. The service is great and friendly, the technology is superb and the benefits are really helpful. I am yet to explore all features of the bank account so am unable to comment on a lot of things here, but am sure that will be able to answer any question that you have on the Kotak Jifi account as well as my experience. Please leave a comment below and by that time I would have gained some more experience with them, to answer your questions.


Tap into a new world of banking. What are you waiting for? Don’t hesitate to live your life on your own terms. No matter where you are, no matter the time – access, transact and get updates! Currently available in Bangalore, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai and Pune. Launching in more cities soon.

Earning rewards and earning money,

Doesn’t get better than this honey!

Jifi is fun and hassle-free,

Check it on your tab or phone, all virtually!


(Thanks Kotak Jifi and Indiblogger for inspiring this post. Images are from pixabay)


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